It's clearly a do-or-die situation for Jet Airways, as it seems to gearing up to take competition head-on with a fresh branding and a new business strategy.
Sources have told NDTV that Jet Airways is repositioning itself as a premium carrier to take on Vijay Mally's Kingfisher Airlines head on.
On the cards are plans to launch a new look with a new logo, new colour and a fresh branding. Besides, Shah Rukh Khan is expected to promote Jet; he is already on Jet Airways board.
It looks quite unlikely that Jet will position the newly acquired Air Sahara's business as low cost operations.

The Bombay Flying Club, country’s oldest flying club is out of service for the last 18 months, now the Club management is trying its best to revive it. “We are in the process to restart the club in the coming months as soon as we get things in the right place. We don’t have chief flying instructor (CFI) for flying operation of the club, the shortage of pilots in the Indian aviation market is the cause of concern to us, as flying instructors are opting for the airlines rather than flying club